DHL China Sourcing Fair View Winning Entry
A fortune cookie was used as the key communications visual, communicating the message: Your fortune is safe with DHL. Actual branded fortune cookies, with internal messages combining Chinese proverbs with the micro site URL were distributed during the fair, successfully generating over 280 qualified appointments for DHL.
DHL - Import China
B2B Direct Marketing View Winning Entry
The Direct Marketing piece was used to promote the trade lane between Middle East and China, building DHL's import and export business.
"Scissor Kick" Television
Best Use of EmotionView Winning Entry
Used for Toshiba's broadcast sponsorship of the English Premier League, the brand's animated robot wowed football audience with tricks at the start and end of the ad breaks of Premier League coverage, creating a strong emotional connection between brand and consumer.